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How to Sell Jewellery Online?

Jewellery is timeless and is loved by everyone. It helps people express their thoughts and reflect their true personalities. Jewellery makes every individual feel special and is needed by everyone. Therefore, this market is rising exponentially in terms of business.

While jewelry businesses are seamlessly selling jewelry at their offline stores, they are still stuck on one question — How to sell jewelry online successfully?

The Jewellery business may be one of the most profitable businesses, but it does pose some challenges, majorly because of the internet. Today, most people are surfing the internet 24*7 and prefer online shopping because of time and convenience. Thus, it’s not surprising that many businesses have started selling their products online and are marketing effectively.

However, it is a little difficult to sell jewelry online because of trust, quality, and authenticity. But it’s not impossible. So, do you want to know how to start an online jewelry business? Pick up your favorite corner with a cup of tea because this is going to be a long and interesting read.

Let’s get started!

Why You Should Sell Jewellery Online?

Over the years, the consumer mindset has changed when it comes to jewelry shopping. While offline shopping gives an excellent jewelry shopping experience, it still questions the safety and security of the customers.

However, it’s not the same with online jewelry shopping. Online jewelry stores consider safety and efficiency. But along with this, customers get the opportunity to discover brands that they wouldn’t have come across in offline shopping.

This allows them to compare and check multiple options, and then make a wise decision as per their taste and preferences.

Regardless of the type of jewelry businesses are selling, they should take a step forward to create their online store and reach an audience outside their geographical location. Apart from selling online, one important thing that every jewelry business should keep in mind is — Adapting to the jewelry trends. Gen Z is the new shopping population that has accounted for 40% of global shoppers. So, it is advisable to learn how the new generation is spending on jewelry as they majorly rely on social media for discovering new products.

So, if your potential target is Gen Z and a similar audience, you should focus on building a brand that stands out from the competitors.

How to Sell Jewellery Online Successfully?

Like any other business, selling jewelry online can be a challenge. Because businesses need to be authentic and out-of-the-box in their approach.

We have prepared a step-by-step guide to help you know how to sell jewelry online successfully.

1. Select a Niche

First things first — Choose a niche before you start selling jewelry online. For example, ask yourself these questions — What type of jewelry do you want to sell? Do you want to focus on gold, diamond, or silver? Do you want to provide customization to your customers?

Choosing a niche opens new opportunities and helps you target specific customers rather than targeting everyone in a particular geographical location. Moreover, if you start specializing in one type of jewelry, customers won’t look at you as a generalist anymore, but as an expert.

Therefore, it is important to choose a niche and then think about selling jewelry online.

The following are some popular niches in the jewelry industry:

  • Affordable Jewelry

  • Body Jewelry

  • Handmade Jewelry

  • Fine Jewelry

  • Plated jewelry

  • Coin Jewelry

  • Vintage Jewellery, and more

2. Register Your Business

Having a legal business name is important because it helps in building trust, authenticity, and credibility. Furthermore, it also offers some tax benefits to the customers.

Registering your jewelry business is the first step towards giving your business a true and unique identity.

3. Start Designing Jewellery

Before you go live and start selling, you need to have some jewelry pieces designed and manufactured to show to your customers.

The more options, the better. Make sure you don’t just make one jewelry piece live. It will hamper your business credibility and take your customers away from you.

Whenever you start a new business, it is always advisable to have a minimum of 5 designs to showcase to your customers. This approach makes sure that your designs are unique and help you stand out from your competitors.

4. Create a Social Media Profile

Designing and manufacturing jewelry isn’t enough if you are not marketing it well. Therefore, it is important to create a social media profile on platforms like Instagram to increase your brand awareness and reach your potential target audience.

First things first: Use your brand logo as a profile picture, write the profile bio, search for relevant hashtags, and create a content bucket in advance.

Along with this, find a brand tone that is suitable for your business. You can analyze competitors' social media profiles to understand them in detail and choose yours accordingly. Having a unique brand tone can help you steal the spotlight from your competitors.

You can create content pieces on different themes like showing the BTS of making a jewelry piece, customer testimonials, sharing an image of your offline store, sharing your brand story, and more.

Your Instagram should reflect the creative and unique side of your brand to encourage customers to stick to your profile for a longer time.

5. Create an Online Store

Having a social media presence is critical. But it shouldn’t be your only focus. Along with it, it is also important to create and design your online store.

An online store allows customers to learn more about your brand and its story. Remember, the times have changed. And the customers are not here just for your products but to connect with your business at a personal level.

The more they know about your brand, the more they are likely to purchase from your brand.

Furthermore, creating an online store sets you apart from your competitors as it gives you the authority to control how the store looks. It even eliminates the risk of a price war because of no or little competition. You can list your products and prices accordingly.

An online store may even give your higher margins as compared to marketplaces because there is intense competition on big platforms like Amazon and Alibaba. Since other businesses are selling similar products at a lesser rate, people will prefer them over you. Because they are not just here for quality and low pricing.

Therefore, it is advisable to have an online store rather than selling it on the marketplaces.

Windo can help you design an online store in just a few clicks without any hassle. The best part about this platform is that you don’t need any learning curve or prior coding experience to design your online store.

It has two pricing plans: The sprout plan and the blossom plan.

The Sprout plan is a forever free plan that has features like unlimited products, unlimited orders, online payments, and customer support. In comparison, the Blossom plan starts from $12 per month and has all the features of the Sprout plan along with other features like a custom domain, 0% transaction fee, and priority customer support.

Through Windo, you can sell your jewelry seamlessly and attract more customers.

6. Choose Attractive Themes Along with Payment Options

When you create an online store, make sure you choose themes and colors as per your brand personality. An online store reflects the true personality of a brand and tells its story. Windo allows you to select from 6 different themes and customize the layout as per your brand colors.

Having a customizable store can help you create a unique brand identity and provide a good customer experience.

Once you choose themes for your store, add the payment options as well.

Windo allows you to add manual and multiple payment methods by connecting various payment gateways that are available in the seller’s countries. It streamlines the entire payment process and creates a safer checkout process.

Here’s how to do it:

Click on the ‘’payments’’ tab in the Windo app and connect your Windo store to any payment method shown in the app. You can even add custom payments such as cash or UPI based on the country in which you are selling the products.

7. Design a Marketing Plan

Once you created your social media profile and designed your online store, it’s time to strategize a marketing plan. Because your audience won’t automatically know about your online store. Having a strategic marketing plan is essential to reach your potential audience.

You can use different marketing methods:

  • Do organic marketing through regular content creation on your social media profile.

  • Run paid ads on Instagram or Facebook to reach an audience beyond your geographical location. You can keep a separate budget for paid ads and run it weekly or monthly.

  • Leverage email marketing to send emails regarding new product launches, promotions, offers, and more to your customers regularly. Emails are a great way to keep your customers thorough with your company updates.

  • Collaborate with nano and micro-influencers to spread brand awareness or target your potential customers. Along with it, you can even do affiliate marketing, asking people to bring more sales for your business and then earn a commission accordingly.

  • Leverage loyalty programs to increase your customer retention and thereby boost your sales and revenue.

Developing a full-proof marketing plan can be challenging as you need to constantly brainstorm new ideas and adapt to the latest trends in your industry. You can either hire a social media agency or learn from a couple of free resources to get started with your marketing.

8. Focus on Search Engine Optimization

Search engine optimization (SEO) is crucial for businesses to rank higher on search engine results. It helps in making your website visible to your potential target market and encourages them to visit your website.

A good search engine ranking can improve your brand credibility, attract more customers, and win their trust. A mix of quality content and relevant keywords is important to rank higher on search engine results.

Indeed keywords are important, but make sure you don’t force fit them in your content as it will kill the originality of the message and push your website lower on the search engine results.

SEO is time-consuming and requires patience and effort. But it is worth the effort if done the right way. There are several free resources through which you can learn SEO and implement the same on your website; however, if you have the budget, you can hire an SEO expert who can make the process seamless and hassle-free for you.

9. Set Up Shipping

Setting up the shipping process isn’t as easy as it sounds. So, here’s what you need to do! First, choose the origin address for shipping i.e., the place from where you will process the orders and send them to your customers.

Second, choose if you want to sell your products locally or go global. Based on this, you can collaborate with shipping partners and make it seamless for both your business and customers. There are various types of shipping that you can choose based on your business. Let’s understand them briefly.

  1. Flat-rate shipping charges a fixed price on certain products or orders.

  2. Exact shipping charges are the exact amount it costs to ship an order.

  3. Free shipping means you don’t charge anything from your customers. This is most loved and preferred by the majority of the customers.

  4. Price and weight-based shipping mean you charge shipping costs to customers based on the price and weight of a product.

Now that you know how to start an online jewelry business, it is important to execute the same when you begin. Be careful while implementing these strategies and make sure you don’t overdo anything.

Final Thoughts

Starting a jewelry business may sound fun and exciting. But there are a lot of factors that go into building a jewelry business and taking it to greater heights. With intense competition in the industry, it is even more difficult to stand out from established competitors.

You need to be unique and out-of-the-box in your approach to attract many eyeballs and convert them into your customers. This entire guide on how to sell jewelry online successfully can help you overcome all the obstacles and get started a bit easier.

Creating an eCommerce store is an excellent way to get started with your jewelry business and win the trust of your customers. The right technology, processes, and team can help you create a desired online store, boost your sales, improve customer experience, and build trust and loyalty amongst your audience.


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