Instagram marketing is an excellent way to drive traffic towards your Instagram shop. And for anyone looking to take their Instagram shop places, there’s the simple task of following the Instagram algorithm. If you’ve found yourself caught in a rut trying to navigate the 2021 roll-out, here are five ways you can reach out to real people, no matter what level you’re at with your profile.
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Maintain a Consistent Instagram Posting Schedule
A great tip to have a successful Instagram shop is to have a consistent posting schedule. Posting at the same time every day will help you establish a reputation as a reliable source of content for your followers. Plus, when there’s consistency on your feed, you won’t leave people guessing about what to expect.
Post Instagram Reels at least Thrice a Week
Instagram Reels are short, fun and quirky, and let you package your content into pint-sized instalments. Also, people are likely to spend more time on a Reel than they are on a photo, letting the algorithm know that they’re interested in your content.
Post Fun Instagram Stories on The Daily
Share snippets of your shop on Instagram stories and let people follow along. When followers view your story, the algorithm catches on to the engagement and casts the spotlight firmly on your Instagram shop or account.
Respond to Instagram Comments on Time
Selling on Instagram but can’t keep up with comments? responding to Instagram comments can be one of the most difficult aspects of running a successful business on the platform. Customers want to know that their comments are received, and it’s your job to make them feel heard. Whether it’s a positive review or negative feedback, take the time to acknowledge the person and address the comment appropriately. While you may publicly thank them for a positive testimonial, you might want to engage with them in private in case of a negative response.
Use Relevant Instagram Hashtags
Use relevant Instagram hashtags to increase the visibility of your posts and get more likes and followers for your Instagram shop. Explore what hashtags are trending and stitch them into your stories. When done seamlessly, your hashtags will seem like they’re part of your overall narrative.
Post Instagram Carousels Instead of Solo Images
Carousels encourage people to stay on your post longer. Which means greater engagement and better traction, ensuring you’re 1-0 with the algorithm.
Write Microblog Captions For Instagram
A microblog caption is a short description of what an Instagram post depicts. Microblog captions are used to help the viewer understand the content of the Instagram post. Often they are placed below the photo, but they can also be incorporated into the photo itself. The intent? getting people to stay on your post long enough to read the entire text, so the algorithm knows that they’re actually invested. With little workarounds, you can get the algorithm to work in your favour. Try these tricks and let us know how they worked for you!