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How to Sell Handmade Products Online?

Selling handmade products online has become increasingly popular in recent years. With the rise of e-commerce platforms like Etsy and Amazon Handmade, artisans and craftsmen worldwide can now reach a wider audience and sell their unique creations to customers worldwide.

Handmade products come in many shapes and sizes, from jewelry and clothing to home decor and accessories. So first, consider what you are passionate about and what products you enjoy making. This will help narrow your options and determine what to focus on selling.

It is important to create a brand for your business. This includes creating a name, designing a logo, and creating a unique identity that will set you apart from your competitors. In addition, your brand should be consistent across all your online and offline marketing channels, including your website, social media pages, and promotional materials.

There are several e-commerce platforms available to start selling handmade products online. Each platform has its own features and fees, so it is important to research and compare them to determine which is the best fit for your business. When setting up your store, include high-quality photos of your products, detailed descriptions, and pricing information.

In this article, we will provide a comprehensive guide on how to sell handmade products online in India.

Selling Handmade Products Online

There are many reasons why selling handmade products online can be a great choice for creative entrepreneurs.

  • Firstly, it allows you to reach a global audience. By selling online, you can connect with customers worldwide who appreciate your craft and are willing to pay for your one-of-a-kind creations.

  • Next, selling handmade products online can be more cost-effective than selling in a physical store. You don't have to worry about rent, utilities, or staffing costs, which can significantly reduce your overhead expenses.

  • Lastly, it provides a platform to showcase your brand and tell your story. Many customers are drawn to handmade products because they appreciate a handmade item's authenticity and personal touch. By telling your story and showing the process behind your creations, you can connect with your customers on a deeper level and build a loyal following.

Now that we have given you a brief on why selling handmade products online is crucial as compared to offline, let’s start discussing how to do it.

How to Sell Handmade Products Online in India?

  1. Finding a Niche

Finding a niche is an important step in selling handmade products online. You don’t want to be the jack of all trades and master of none. Plus, selling handicrafts online also means working with a craft you are good at. So, it is always a great idea not to experiment with your strengths regarding the initial stages.

Plus, it allows you to focus on a specific target audience and differentiate yourself from competitors. Here are some tips to help you find a niche for your handmade products:

  • Identify your passion: Identify your passion and the type of products you love to create. This will help you stay motivated and committed to your business.

  • Research the market: Research the handmade products market and identify gaps where there is a high demand but few suppliers. Look for trends and patterns in consumer behavior and preferences.

  • Analyze your strengths and skills: Analyze your strengths and skills and determine what makes your products unique. This could be your design style, the use of specific materials, or the level of customization you offer.

  • Consider your target audience: Consider your ideal customer and what they are looking for in a handmade product. Consider factors like age, gender, location, and lifestyle.

  • Test and refine: Once you have identified a niche, start testing your products and marketing strategies. Collect customer feedback and make necessary changes to improve your product and customer experience.

  • Stay flexible: Adapt to changing market trends and customer needs. Keep experimenting with new products and marketing strategies to stay relevant and competitive.

  1. Pricing Your Product

Pricing handmade products can be challenging, as it requires consideration of multiple factors such as materials used, time invested, overhead costs, and market demand. But don’t worry; with the right knowledge and planning, you can price your products on point without attracting any losses.

Here are some tips on how to price your handmade products online:

  • Calculate your cost of goods sold (COGS): The total cost of materials, packaging, and any other direct costs involved in making the product. Then, add up all these costs to determine your COGS.

  • Factor in your time and overhead costs: Determine the time it takes to make each product and factor in your hourly rate. Also, consider overhead costs such as rent, utilities, and marketing expenses.

  • Research the market: Research and analyze the prices of similar handmade products. Consider the quality, uniqueness, and level of customization offered by your competitors.

  • Determine your profit margin: Determine the desired profit margin you want to make on each product. Typically, a 30% to 50% profit margin is considered reasonable for handmade products.

  • Test your prices: Test different prices and see how customers respond. You can start with a price that covers your costs and gradually increase the price based on customer feedback and demand.

  • Be transparent about your pricing: Be transparent about your pricing and communicate the value of your handmade products to customers. Explain the time and effort that goes into making each product and highlight the materials' quality.

  1. Set Images, Titles & Descriptions

Setting product descriptions, images, and titles is important in selling handmade products on e-commerce platforms. It gives an identity to your products, a virtual look, and a feel of what they will be buying.

So, it is indispensable to get this right if you want high conversions and sales. Check out these tips:

  • Product Title: The title is the first thing potential customers will see, so it should be clear and descriptive. Include important details such as the product name, size, and color. Use keywords that your target audience is likely to search for.

  • Product Description: The product description should be informative and engaging. Highlight the features and benefits of the product, and include any relevant information such as material, care instructions, and customization options. Use bullet points and subheadings to make the description easy to read.

  • Product Images: High-quality images are essential for showcasing your handmade products. Take multiple photos from different angles, and use natural lighting to highlight the details and colors of the product. Use a plain background and avoid distracting elements in the image.

  • Product Variations: If you offer different product variations (e.g., color, size), create separate listings for each variation. This will make it easier for customers to find the specific product they want.

  • SEO Optimization: Use relevant keywords and phrases in your product descriptions, titles, and tags to improve your search engine ranking. This will make it easier for potential customers to find your products.

  • Test and Refine: Continuously refine your product descriptions, images, and titles based on customer feedback and sales data. This will help you optimize your listings for maximum visibility and sales.

  1. Where to Sell Handmade Products Online

There are many online platforms where you can sell your handmade products. However, you need to be strategic about your approach to the selling platforms. You would want to invest your time and energy in a platform showing results, and this is where sites like Etsy in India become so very crucial.

Keeping the same in mind, check out some lucrative options you can work for:

  • Etsy: Etsy is one of the most popular online marketplaces for handmade and vintage goods. It has a large community of buyers and sellers and allows you to create a custom storefront to showcase your products.

  • Amazon Handmade: Amazon Handmade is a marketplace for handmade products integrated into the Amazon website. It offers a large audience of potential customers and provides access to Amazon's shipping and fulfillment services.

  • Shopify: Shopify is a popular e-commerce platform allowing you to create your online store. It offers a range of tools and features to help you manage your store, process payments, and track orders.

  • Facebook Marketplace: Facebook Marketplace is a platform for buying and selling products within local communities. It lets you list your handmade products for sale and connect with potential customers.

  • Instagram: A social media platform is becoming increasingly popular for selling handmade products. It lets you showcase your products and connect with potential customers through images and hashtags.

  • Handmade at Amazon: Handmade at Amazon is a separate marketplace for handmade products, offering the benefits of the Amazon platform while focusing exclusively on handmade goods.

  1. Packaging & Shipping

Packaging and shipping can be difficult for a newbie looking to sell handmade products online. The first aspect is contacting a delivery partner who can also extend its services to you. Once you successfully onboard a delivery company, the rest is slightly simpler.

Check out the tips below:

  • Packaging Materials: Choose high-quality packaging materials that protect your handmade products during shipping. This may include bubble wrap, packing peanuts, and sturdy boxes or envelopes.

  • Branding: Consider including branding materials such as business cards, stickers, or thank-you notes in your packaging. This can help to build customer loyalty and increase brand awareness.

  • Shipping Options: Offer your customers a range of shipping options, including standard and expedited shipping. Be transparent about shipping costs and estimated delivery times.

  • Shipping Rates: Determine shipping rates based on the weight and size of your products, as well as the destination of the package. Consider offering free shipping or discounted rates for larger orders to encourage sales.

  • Tracking: Provide tracking information to your customers so they can track their packages during transit. This can help to build trust and provide peace of mind.

  • International Shipping: To ship your handmade products internationally, research the customs and shipping regulations in different countries. Be aware of any additional fees or taxes that may apply.

  • Sustainability: Consider using eco-friendly packaging materials and minimizing waste in shipping. This can help to reduce your environmental impact and appeal to environmentally-conscious customers.

  1. Market Your Handmade Products Online

Marketing handmade products online are crucial for building a successful business. It ensures a smooth presence among your target audience and implements continuous sales. Here are some effective strategies for marketing handmade products online:

  • Social Media: Use social media platforms like Instagram, Facebook, and Twitter to showcase your products and connect with potential customers. Share high-quality images and use hashtags to reach a wider audience.

  • Content Marketing: Create blog posts, videos, and other types of content that showcase your products and share your brand story. This can help to build trust and credibility with your audience.

  • Influencer Marketing: Collaborate with influencers in your niche to promote your products to their audience. This can help to increase brand awareness and drive sales.

  • Email Marketing: Build an email list and send regular newsletters to your subscribers. Offer exclusive promotions and product updates to encourage repeat purchases.

  • Paid Advertising: To reach a wider audience, consider running paid advertising campaigns on social media or search engines. This can be particularly effective during peak sales or for promoting specific products.

  • SEO: Optimize your website and product listings for search engines to improve your visibility in search results. Use relevant keywords and meta descriptions to help your products rank higher in search results.

  • Customer Reviews: Encourage customers to leave reviews of your products on your website and other platforms. Positive reviews can help to build trust and credibility with potential customers.


Selling handmade products online can be a rewarding and profitable business venture. Following the steps outlined in this article, you can establish a successful online store and reach a wider audience with your unique creations. Remember to focus on creating a strong brand, developing a marketing strategy, and providing excellent customer service to ensure the success of your business.


  1. Which site is best to sell handmade items?

Many online platforms are available for selling handmade items, each with advantages and disadvantages. The best site for selling handmade items will depend on your specific needs and goals.

  • Etsy: Etsy is one of the most popular online marketplaces for handmade and vintage goods.

  • Amazon Handmade: Amazon Handmade is a marketplace for handmade products integrated into the Amazon website.

  • Shopify: Shopify is a popular e-commerce platform allowing you to create your online store.

  • Facebook Marketplace: Facebook Marketplace is a platform for buying and selling products within local communities.

  1. Can I sell handmade products online without GST?

If you sell handmade products online and your annual turnover is less than Rs. 20 lakhs, you are not required to register for GST. However, if your annual turnover exceeds this amount or you expect it to exceed it, you must register for GST and comply with the applicable laws.

It is important to note that even if you are not required to register for GST, you must still comply with all other applicable laws, such as income tax, state sales tax, and local business regulations. Therefore, you should consult a qualified tax professional to understand your tax obligations and ensure you comply with all applicable laws.

  1. How can I sell my handicrafts online?

You need to be strategic with your approach to selling handicrafts online. Check out what you should do:

  • Decide on a platform to sell your handicrafts online. You can choose from popular e-commerce platforms like Etsy, Amazon Handmade, and Shopify or create your own website.

  • Understand your target audience and their preferences. This will help you to create products that are in demand and price them accordingly.

  • Ensure that your handicrafts are of high quality and meet your customers' expectations. Use high-quality materials and focus on unique designs that stand out.

  • If you sell on a dedicated e-commerce platform like Etsy or Amazon Handmade, set up your store and create product listings.

  • Use high-quality product photos and write clear, detailed descriptions of your products.

  • Use social media, email marketing, and other digital marketing strategies to promote your products and reach potential customers.

  • Use high-quality packaging materials and ensure that your products are shipped promptly and professionally.

  1. What is the best app to sell handmade items?

Many apps are available for selling handmade items, each with advantages and disadvantages. The best app to sell handmade items will depend on your specific needs and goals. Here are some popular options:

  • Etsy: Etsy is one of the most popular apps for selling handmade and vintage goods.

  • Amazon Seller: Amazon Seller is an app that allows you to sell products on the Amazon platform, including handmade items.

  • Shopify: Shopify is a popular e-commerce platform allowing you to create your online store.

  • Handmade by Amazon: Handmade by Amazon is a marketplace for handmade products integrated into the Amazon website.

  1. What homemade items sell fast?

The demand for homemade items can vary depending on the season, trends, and the specific market you are targeting. However, some homemade items tend to sell well compared to others and are mostly independent of any seasonal inclinations.

  • Candles are a popular handmade item that can be customized with different scents, colors, and shapes.

  • Handmade jewelry is a popular item that can be made using various materials, such as beads, wire, and stones.

  • Handmade home decor items such as wall hangings, pillow covers, and table runners can be sold online or in local stores.


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