While most customers might not give it a second thought, packaging plays a huge role in influencing a purchase. Among all the factors that contribute to a product selling out as a result of being packaged differently, how well it pops out, is one major contributing factor. A product that doesn’t pop will never attract interest or pique curiosity. If you’ve got a paid or free online store, or an Instagram shop, you might find the dynamics of online selling slightly different, but packaging should still be an important part of your strategy.
Table of Contents
Great Packaging Can Help Build Brand Identity
Nose-cone designers consider the color of the packaging when they are creating logos. There are many ways to do this, but the most common is to use logos, colors, and other aspects of design to create a cohesive message that people will remember. Logos give the appearance of authenticity to the product, while colors create an emotional connection.
Packaging Can Help Your Product Stand Out
It isn’t enough to have a great-looking Instagram shop. When it comes to communicating with customers, the packaging and labeling you choose will go a long way in helping your product stand out. Packaging and labeling can be an effective way to create the brand experience Instagram-shopping consumers want. Whether you opt for a paid or free E-commerce website, researching what motivates your customers and using this information to create unique and innovative packaging and labeling is a great way to increase sales and help customers connect with your product.
Great Packaging Can Convey Your Product Features
Great packaging can convey your product features and can make your product stand out in your online or Instagram shop. The right packaging can give your product the edge it needs to succeed. For starters, include an eye-catching label, as well as a photo of the product. The photo should show the product in action, including how it is used.
Great Packaging Can Protect Your Product
Having the right packaging for your product is crucial to its success. Great packaging can protect your product from damage, contamination, and breakage. It should also provide information about the product including instructions, warnings, and ingredients. If you are trying to sell a product to an international market, it is important to create labels with words that are culturally accurate. Considering your online or Instagram shop has the potential to reach anyone in the world, cultural sensitization should be prioritized.
Great Packaging Can Speak Volumes About Your Brand
Brands can use clever packaging to represent their product, culture, and lifestyle through the use of colors, images, and lettering. The results can be witty, cute, and fun. a wine label may use a “classic” black-and-white label with a simple design, which can make it look more expensive than it is. The label may also include a short list of tasting notes that describe the flavor, such as “spicy and tropical” or “dry with a briny note.” The black-and-white label may be printed on expensive paper stock to match the taste profile. There are so many representations you can make of your product, simply through your choice of packaging.
If you’re looking to give your packaging pride of place, it’s important to pick a storefront that lets your products shine. With WINDO’s immersive themes and customizations, you can give your product the spotlight it deserves.