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The Ultimate Checklist: What Should I Look For In a Platform To Sell Online?

Updated: Feb 23, 2023

Solo Shop vs Marketplace

So it’s decided. You’re finally ready to take that business to new places. And by new places, we mean the internet. The big question is – where should you take it? buy and sell websites aren’t all created equal. There are a bunch of options out there for buying and selling online, some more suited for big businesses, others more angled towards solopreneurs, small and mid-scale sellers.

Whatever the scale of your business, there are some universal truths when it comes to choosing a platform to sell online. Here are some things you should keep in mind when looking for the best places to sell online. When it comes to selling online, there are two ways you can go. you can set up your own shop, complete with its own storefront, payment gateway, and shipping options. Or you can take the marketplace route.

With your own storefront, you can take complete charge of your marketing, get detailed analytics and assert an identity for your business. a marketplace, on the other hand, is exactly what it sounds like. It’s a market where you, as a seller, hold a teeny tiny spot. Mind you, there are advantages.

From managing your payments, web hosting, maintenance, and management costs, to giving your customers a safe and secure shopping experience, marketplaces would rank among the best places to sell online.


Whether you set up a shop or sign up to a marketplace, The way your products are labeled and displayed goes a long way in influencing customers. Out of sight is out of mind, right? make sure your platform of choice gives product content pride of place. Titles and labels should be clear and crisp. The better your display, the higher your sales.

Banners and Ads

If you want to get the word out about your brand, shouting from the rooftops is a good way to go. In the world of e-commerce, banners and ads can be the perfect medium to promote your business and it’s important to find a buyer and seller website builder with inbuilt marketing functionalities.

Easy Checkout

If your checkout flow has multiple pages, you’re likely to have customers drop out halfway to checkout. You can make the greatest product in the world, but if your checkout page is a no-go, you’re going to have customers bouncing all the way to the nearest competitor. The solution? make your checkout simple. no unnecessary information boxes, no extra steps, no friction.

Shipping Support

It’s all well and good until it comes to shipping your product out. logistics can be a nightmare without a robust platform to sell online. And the numbers speak for themselves. 26% of customers say they are likely to abandon a cart if the shipping is too slow. If you aren’t prepared to ship quickly, you could lose precious orders. selling platforms like Windo can help you with your shipping and give you access to competitive carrier pricing and a bouquet of shipping options.

If you’ve been scouring the internet for an e-commerce platform for your business, consider giving Windo a go. With an easy setup, free plans, and simple shipping options, all you have to do is focus on breathing life into your product.


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