Pinterest is the next big social network to be dominated by online marketing. With almost 200 million monthly users of whom almost half are millennials. It also has about a 66% population of women between 25 to 54 years of age. 93% of users use Pinterest to drive purchase decisions and 40% of the user base has a household income of over 100k$.
With these numbers, Pinterest immediately becomes the prime candidate for online marketing. But it has yet to be tapped into by most businesses. So it is still a quite level playing field for anyone who comes along provided you use the right strategies. Thus here are some strategies that will help small businesses with Pinterest domination.
Make your website ‘pinnable’:
It should be kept in mind that not all users of Pinterest would actively have the save button on their browsers. Adding the save button to your website makes it easier and way more convenient for the user to pin images from your website to Pinterest. This gives you the traction you need to get going. From there, more people would be able to view and pin it. It is also convenient for the customers to pin your content without ever leaving the website.
Enable ‘rich pins’ for your Pinterest business account:
It is generally good practice to detail your pins from your website. This is where ‘rich pins’ come in. currently there are 4 types of ‘rich pins’.
Product pins- product pins are pins that can have information like pricing of that product, where to buy it, and availability along with the pin. This is particularly useful for retail businesses.
Recipe pins- these are best for cookery businesses. These can show the pictures, ratings, time to cook, and the recipe for it, all in the same pin.
Article pins- great for articles shared through Pinterest. The pin shows the article headlines, author, story highlights along with the article picture.
App pins- these show up with an install button and app store description so users can easily download them. It is currently only limited to the iOS app store.
Create beautiful pins to boost engagement:
This should be a no-brainer. Not unlike any other social network marketing, here also you need high-quality images to pin. Following some simple tips can be of immense help;
Make sure the pictures are sharp, in focus, well-composed, and properly showcase your product.
Use portrait shots, as most users use Pinterest on a phone.
It is generally a good strategy to create pins with multiple images. But beware not to clutter the pins too much.
The pins are supposed to be pictures, so it is wise to keep text to a bare minimum.
Optimize your pins by choosing the correct captions:
Remember that Pinterest is first and foremost a search engine for images. Therefore there has to be some search engine optimization going on. This has to be done by meticulously writing the captions that go with your pins so that they show up on the top of every search result. Start by clearly outlining your business motif, use simple words that people use in everyday life. If you are going for a more niche approach, make sure your product caters to those who might fall under that category.
Create ads with promoted pins:
According to Pinterest, 61% of Pinterest users have purchased after seeing business content on their feed. Thus making a promoted pin for your product is a good idea. It is also very easy to do with Pinterest ad manager. Promoted pins can be great for increasing brand awareness, increase in-store or online sales, and drive online traffic back to your site.
Create a beautiful Pinterest aesthetic:
Having uniformity within your own Pinterest account is a no-brainer, but it should be classy and reflect your brand image above and beyond. This can be done using the same colors and fonts utilized in your website, which creates a sense of continuity between the two. The easiest way to do this is by getting Pinterest board covers. You can create your unique board covers using photoshop, with every little detail customized. However, if you are not comfortable using photoshop, then there is a plethora of services and apps that can be found online, for instance, Canva is a great tool to create your board covers. To implement a new board cover you need to follow a few steps;
Go to the board and click Edit (or open up the board and click the pencil button)
Click Change Cover and pick a new cover for your board.
Adjust the picture to the frame by clicking and dragging.
Click Save Changes to save the cover, then Save Changes to save the board.
Schedule regular pins:
It is of utmost importance to pin high-quality pins, but it also helps to be consistent in pinning. So making a Pin schedule will keep the engagement going. It will also help in brand recognition and reach, with more pins at a regular interval.
Create a solid community:
Any social network is all about community, Pinterest is no exception. If you want engagement, you need to engage with the people. Start following other people, businesses. Start liking their pins, commenting on them. Moreover is you follow the previous point it would be good for community engagement too. If you pin every day, your followers can see fresh content, which is great for boosting brand awareness. Finally, you can also create group boards where you and your followers can pin stuff. This helps in building trust with your followers which goes a long way in increasing your brand reach.
Track your metrics:
Finally, this is the tool that you keep in handy for telling you all you need to know about engagement. Pinterest metrics can be accessed if you have a business account. You can track all your engagement on Pinterest which gives you an easy understanding of trends and shortcomings.
Pinterest is criminally underused by businesses, but it can be a great tool if used properly. If you are a small business, you should take advantage of this situation.
Windo, we are attempting to curate all small businesses and help them set up shop under the Windo Seller App. We are attempting to create a Shopify alternative, an Etsy alternative, and a free-to-use alternative for online shopping. Windo helps you create an online shop and provides you with a payment gateway, shipping, assistance and so much more. Creators and influencers who have Instagram shops can now use the Windo App to sell to their customers online.